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Ebook Marketing and the concept of planning and strategy: Part 2
Ebook Marketing and the concept of planning and strategy: Part 2 to introduce of the following content: Dell Computer Corporation; Kodak vs. Fuji; Loblaws; CIBC; The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana; Farggi; Lever Brothers' Introduction of Snuggle Fabric Softener; Anheuser-Busch, Inc.; SR Corp: Decisions for an Emerging Technology; Kortec and Wrenware Architectural Hardware; Sony Corporation: Car...
368 p dhktna 02/06/2023 11 0
Từ khóa: Marketing planning, Marketing strategy, Strategy selection, Portfolio analysis, Organizational structure, Strategic tools
Ebook Marketing and the concept of planning and strategy: Part 1
Ebook Marketing and the concept of planning and strategy: Part 1 include of the following content: Marketing and the concept of planning and strategy, strategic marketing, corporate appraisal, understanding competition, focusing on the customer, scanning the environment, measuring strengths and weaknesses, developing marketing objectives and goals, strategy selection, portfolio analysis, organizational structure, strategic tools, market...
563 p dhktna 02/06/2023 11 0
Từ khóa: Marketing planning, Marketing strategy, Strategic marketing, Corporate appraisal, Understanding competition, Focusing on the customer
Lecture Compensation management: Unit 5 - Defining competitiveness
Lecture "Compensation management: Unit 5 - Defining competitiveness" provide students with knowledge about: Defining competitiveness; Compensation strategy; Relevant markets; Competitive pay policy alternatives;... Please refer to the detailed content of the lecture!
18 p dhktna 30/05/2023 11 0
Từ khóa: Lecture Compensation management, Compensation management, Bài giảng Quản lý lương thưởng, Defining competitiveness, Compensation strategy, Relevant markets, Competitive pay policy alternatives
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