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Ebook Marketing and the concept of planning and strategy: Part 1
Ebook Marketing and the concept of planning and strategy: Part 1 include of the following content: Marketing and the concept of planning and strategy, strategic marketing, corporate appraisal, understanding competition, focusing on the customer, scanning the environment, measuring strengths and weaknesses, developing marketing objectives and goals, strategy selection, portfolio analysis, organizational structure, strategic tools, market...
563 p dhktna 02/06/2023 12 0
Từ khóa: Marketing planning, Marketing strategy, Strategic marketing, Corporate appraisal, Understanding competition, Focusing on the customer
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