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Ebook Human resource management: A contemporary approach - Part 1
Part 1 of ebook "Human resource management: A contemporary approach" provides readers with contents including: human resource management and its organisational context; resourcing the organisation; developing the human resource; strategic human resource management; contextualising HRM;...
365 p dhktna 24/09/2023 17 0
Từ khóa: Human resource management, Strategic human resource management, Contextualising HRM, Resourcing the organisation, The labour market, Talent management, Organisational development
Ebook Marketing and the concept of planning and strategy: Part 2
Ebook Marketing and the concept of planning and strategy: Part 2 to introduce of the following content: Dell Computer Corporation; Kodak vs. Fuji; Loblaws; CIBC; The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana; Farggi; Lever Brothers' Introduction of Snuggle Fabric Softener; Anheuser-Busch, Inc.; SR Corp: Decisions for an Emerging Technology; Kortec and Wrenware Architectural Hardware; Sony Corporation: Car...
368 p dhktna 02/06/2023 11 0
Từ khóa: Marketing planning, Marketing strategy, Strategy selection, Portfolio analysis, Organizational structure, Strategic tools
Ebook Marketing and the concept of planning and strategy: Part 1
Ebook Marketing and the concept of planning and strategy: Part 1 include of the following content: Marketing and the concept of planning and strategy, strategic marketing, corporate appraisal, understanding competition, focusing on the customer, scanning the environment, measuring strengths and weaknesses, developing marketing objectives and goals, strategy selection, portfolio analysis, organizational structure, strategic tools, market...
563 p dhktna 02/06/2023 12 0
Từ khóa: Marketing planning, Marketing strategy, Strategic marketing, Corporate appraisal, Understanding competition, Focusing on the customer
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