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Ebook Marketing and the concept of planning and strategy: Part 2
Ebook Marketing and the concept of planning and strategy: Part 2 to introduce of the following content: Dell Computer Corporation; Kodak vs. Fuji; Loblaws; CIBC; The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana; Farggi; Lever Brothers' Introduction of Snuggle Fabric Softener; Anheuser-Busch, Inc.; SR Corp: Decisions for an Emerging Technology; Kortec and Wrenware Architectural Hardware; Sony Corporation: Car...
368 p dhktna 02/06/2023 11 0
Từ khóa: Marketing planning, Marketing strategy, Strategy selection, Portfolio analysis, Organizational structure, Strategic tools
Ebook Marketing and the concept of planning and strategy: Part 1
Ebook Marketing and the concept of planning and strategy: Part 1 include of the following content: Marketing and the concept of planning and strategy, strategic marketing, corporate appraisal, understanding competition, focusing on the customer, scanning the environment, measuring strengths and weaknesses, developing marketing objectives and goals, strategy selection, portfolio analysis, organizational structure, strategic tools, market...
563 p dhktna 02/06/2023 11 0
Từ khóa: Marketing planning, Marketing strategy, Strategic marketing, Corporate appraisal, Understanding competition, Focusing on the customer
Continued part 1, part 2 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: tourism economics; tourism supply and demand; pricing and revenue management; the airline product; the airline business; airline schedules planning and route development; aircraft operating costs and profitability;...
72 p dhktna 27/01/2023 17 0
Từ khóa: Travel marketing tourism economics and the airline product, Travel marketing, Tourism economics, The airline product, The airline business, Airline schedules planning, Aircraft operating costs
Ebook Small business management: Launching and growing entrepreneurial ventures - Part 2
Ebook small business management: Launching and growing entrepreneurial ventures - Part 2 include of the following content: Focusing on the customer: marketing growth strategies; managing growth in the small business; understanding what the numbers mean.
400 p dhktna 27/12/2022 30 0
Từ khóa: Ebook Small business management, Small business management, Growing entrepreneurial ventures, Building customer relationships, Promotional planning, Global marketing
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