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Part 1 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: an introduction to travel marketing; the tourism industry - an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications; tourism distribution channels; strategic planning and the marketing...
151 p dhktna 27/01/2023 16 0
Từ khóa: Travel marketing tourism economics and the airline product, Travel marketing, Tourism economics, The tourism industry, The marketing environment, Market segmentation, Integrated marketing communications
Continued part 1, part 2 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: tourism economics; tourism supply and demand; pricing and revenue management; the airline product; the airline business; airline schedules planning and route development; aircraft operating costs and profitability;...
72 p dhktna 27/01/2023 17 0
Từ khóa: Travel marketing tourism economics and the airline product, Travel marketing, Tourism economics, The airline product, The airline business, Airline schedules planning, Aircraft operating costs
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