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Ebook The economics of recreation, leisure and tourism: Part 1 - John Tribe
Part 1 of ebook "The economics of recreation, leisure and tourism" provides readers with contents including: organizations and markets; further issues of demand and supply; markets in practice; the external operating environment; the market for recreation, leisure and tourism products; market structure and pricing; market intervention; the competitive, technological, political and socio-cultural environment;...
225 p dhktna 28/03/2024 9 0
Từ khóa: The economics of recreation, The economics of leisure, The economics of tourism, Tourism organizations, Tourism products, Market intervention, The economic environment, Equilibrium price
Part 1 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: an introduction to travel marketing; the tourism industry - an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications; tourism distribution channels; strategic planning and the marketing...
151 p dhktna 27/01/2023 16 0
Từ khóa: Travel marketing tourism economics and the airline product, Travel marketing, Tourism economics, The tourism industry, The marketing environment, Market segmentation, Integrated marketing communications
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