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Ebook Travel marketing, tourism economics and the airline product: An introduction to theory and practice - Part 1

Part 1 of ebook "Travel marketing, tourism economics and the airline product: An introduction to theory and practice" presents the following content: an introduction to travel marketing; the tourism industry - an overview; understanding customer needs and wants; the marketing environment; market segmentation, targeting and positioning; integrated marketing communications; tourism distribution channels; strategic planning and the marketing effectiveness audit;...

Từ khóa: Travel marketing tourism economics and the airline product, Travel marketing, Tourism economics, The tourism industry, The marketing environment, Market segmentation, Integrated marketing communications

151 p tvs_dhktna 27/01/2023 17 0

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