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Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p dhktna 27/08/2023 19 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Analyzing banking risk: A framework for assessing corporate governance and risk management – Part 2 includes contents: Chapter 7 credit risk management, chapter 8 liquidity risk management, chapter 9 managing liquidity and other investment portfolios, chapter 10 market risk management, chapter 11 currency risk management, chapter 12 asset-liability management, chapter 13 operational risk management in a treasury environment, chapter 14...
264 p dhktna 23/07/2023 23 0
Từ khóa: Ebook Analyzing banking risk, Analyzing banking risk, Corporate governance, Risk management, Credit risk management, Market risk management
Ebook Managing downside risk in financial markets: Part 1
Part 1 book “Managing downside risk in financial markets” has contents: from alpha to omega, a portfolio manager’s view of downside risk, an evaluation of value at risk and the information ratio, a software developer’s view - using post-modern portfolio theory to improve investment performance measurement,… and other contents.
115 p dhktna 02/06/2023 11 0
Từ khóa: Managing downside risk, Financial markets, A portfolio manager’s, Improve investment performance measurement, The three parameter lognormal, Advising individual accounts
Ebook Managing downside risk in financial markets: Part 2
Part 2 book “Managing downside risk in financial markets” has contents: preference functions and risk-adjusted performance measures, building a mean-downside risk portfolio frontier, investment risk - a unified approach to upside and downside returns,… and other contents.
167 p dhktna 02/06/2023 10 0
Từ khóa: Managing downside risk, Financial markets, Preference functions, Risk-adjusted performance measures, Building a mean-downside risk portfolio frontier, Downside returns
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 1 includes the following contents: Integrated marketing communications: processes, brand equity, and the marcom environment; the fundamental marcom decisions: targeting, positioning, objective setting, and budgeting; marcom for new products, store signage, and point-of-purchase communications.
260 p dhktna 02/06/2023 8 0
Từ khóa: Integrated marketing communications, Advertising management, Marcom targeting, Marcom positioning, Analyzing advertising media, Marketing communications
Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising...
394 p dhktna 02/06/2023 12 0
Từ khóa: Integrated marketing communications, Advertising management, Analyzing advertising media, Creative advertising messages, Traditional advertising media, Consumer-oriented promotions
Ebook Knowledge management foundations: Part 1
Ebook Knowledge management foundations: Part 1 presents the following content: Chapter 1: What knowledge management has managed to do to knowledge; Chapter 2: Making knowledge matter: Philosophy, economics, and law. Please refer to the documentation for more details.
128 p dhktna 02/06/2023 15 0
Từ khóa: Knowledge management foundations, Knowledge management, Ebook Knowledge management foundations, Squaring the KM Circle, Basic philosophical obstacle, Creation of knowledge markets
Lecture Compensation management: Unit 5 - Defining competitiveness
Lecture "Compensation management: Unit 5 - Defining competitiveness" provide students with knowledge about: Defining competitiveness; Compensation strategy; Relevant markets; Competitive pay policy alternatives;... Please refer to the detailed content of the lecture!
18 p dhktna 30/05/2023 11 0
Từ khóa: Lecture Compensation management, Compensation management, Bài giảng Quản lý lương thưởng, Defining competitiveness, Compensation strategy, Relevant markets, Competitive pay policy alternatives
This study evaluates whether management accounting practices translate cooperation among different organizational functions into enhanced organizational performance. Findings from survey data from 186 large firms in Vietnam show that the use of MAS fully mediates the effects of cross-functional cooperation on organizational performance. Our study adds to the limited research examining the interface between cross-functional cooperation and MAS.
12 p dhktna 30/05/2023 11 0
Từ khóa: International Conference on Emerging Challenges, Management accounting systems use, Cross-functional cooperation, Organizational performance, Emerging market
This paper aims to examine whether financial statement comparability constrains opportunistic earnings management in frontier market countries. From a large sample of 19 frontier market countries, across several accounting standards, results show that enhanced financial comparability constrains accruals earnings management (AEM). Contrary to developed markets and novel to this study, a significant relationship between financial comparability...
20 p dhktna 30/05/2023 12 0
Từ khóa: International Conference on Emerging Challenges, Accounting comparability, Accruals earnings management, Real earnings management, Frontier markets
Ebook Small business management: Launching and growing entrepreneurial ventures - Part 2
Ebook small business management: Launching and growing entrepreneurial ventures - Part 2 include of the following content: Focusing on the customer: marketing growth strategies; managing growth in the small business; understanding what the numbers mean.
400 p dhktna 27/12/2022 30 0
Từ khóa: Ebook Small business management, Small business management, Growing entrepreneurial ventures, Building customer relationships, Promotional planning, Global marketing
Ebook Fundamentals of financial management: Part 1
Ebook Fundamentals of financial management: Part 1 includes the following content: Part 1 introduction to financial management, part 2 fundamental concepts in financial management, part 3 financial assets, part 4 investing in long-term assets: capital budgeting.
512 p dhktna 22/08/2022 84 0
Từ khóa: Ebook Fundamentals of financial management, Financial management, Financial assets, Investing in long-term assets, Capital budgeting, Financial markets
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