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Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p dhktna 27/08/2023 19 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Marketing 3.0: From products to customers to the human spirit - Part 1
(BQ) Ebook Marketing 3.0: From products to customers to the human spirit - Part 1 presents the following content: Chapter one: welcome to marketing 3.0, chapter two: future model for marketing 3.0, chapter three: marketing the mission to the consumers, chapter four: marketing the values to the employees, chapter five: marketing the values to the channel partners, chapter six: marketing the vision to the shareholders.
136 p dhktna 02/06/2023 11 0
Từ khóa: Ebook Marketing, Philip Kotler, Marketing 3.0, Human spirit, Future model for marketing 3.0, Marketing the values to the employees, Channel partners
Ebook Marketing 3.0: From products to customers to the human spirit - Part 2
(BQ) Ebook Marketing 3.0: From products to customers to the human spirit - Part 2 presents the following content: Chapter seven: delivering socio-cultural transformation, chapter eight: creating emerging market entrepreneurs, chapter nine: striving for environmental sustainability, chapter ten: putting it all together.
71 p dhktna 02/06/2023 11 0
Từ khóa: Ebook Marketing, Philip Kotler, Marketing 3.0, Human spirit, Delivering socio-cultural transformation, Creating emerging market entrepreneurs
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