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Ebook Global marketing (Seventh edition) - Svend Hollensen
Ebook "Global marketing (Seventh edition)" value chain off ers the reader an analytic decision-oriented framework for the development and implementation of global marketing programmes. Consequently, the reader should be able to analyse, select and evaluate the appropriate conceptual frameworks for approaching the fi ve main management decisions connected with the global marketing process.
873 p dhktna 27/08/2023 18 0
Từ khóa: Global marketing, Global marketing (Seventh edition), Svend Hollensen, Internationalization theories, The firm’s international competitiveness, Global marketing research, The international market selection process
Lecture Strategic management - Chapter 4: Internal analysis
Lecture Strategic management - Chapter 4: Internal analysis. This lecture will cover the following: resources, capabilities, and core competencies; building blocks of competitive advantages; internal factor analysis summary (IFAS);... Please refer to content of this lecture!
25 p dhktna 31/05/2023 11 0
Từ khóa: Lecture Strategic management, Bài giảng Quản trị chiến lược, Strategic management, Internal analysis, Building blocks of competitive advantages, Internal factor analysis summary
Measures of international competitiveness: Acritical survey
Measures of international competitiveness: Acritical survey include introduction, measures of performance, measures of competitive potential, management process, issues raised by the literature, conclusion.
27 p dhktna 30/05/2023 11 0
Từ khóa: International competitiveness, Measures of performance, Measures of competitive potential, Management process, Competitiveness at the national level
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