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The role of employer branding in improving employee performance in Vietnam enterprises

This study delves into the impact of employer branding on employee performance, a factor of the current employee. The research method used is mixed methods with Partial Least Squares Structural Equation Modeling (PLS-SEM). The sampling method is carried out according to the conventional method. 937- observation sample was surveyed through questionnaires directly from employees working for 37 companies and organizations in Vietnam.

Từ khóa: Employer branding Employee performance, Talent management, Work-life balance, Current employee

18 p tvs_dhktna 30/05/2023 10 0

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