Tài liệu Thư viện số

Danh mục TaiLieu.VN

An integrative model to measure customer trust in e-commerce: Literature review and suggestions for future research in Vietnam

The paper "An integrative model to measure customer trust in e-commerce: Literature review and suggestions for future research in Vietnam" reviews existing studies of trust in e-commerce then proposes an integrative model to measure antecedents of trust in e-commerce websites. The context of e-commerce in Vietnam is also discussed to propose some implications for future research.

Từ khóa: International Conference on Emerging Challenges, Customer trust, E-commerce website, Integrative model, Shaping purchase intentions, E-commerce context

10 p tvs_dhktna 30/05/2023 12 0

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